CNN and MSNBC have gotten used to losing to Fox News. But during the Democratic primaries, an unexpected foe stole the ratings crown from all three. The Daily Show With Jon Stewart, a mock news program airing on Viacom's (VIA) Comedy Central, attracted more viewers at 11 p.m. than any of the cable news channels in the last two weeks of January, outdoing Fox by 20 percent even as the news network was running live campaign coverage. Stewart's fake news show has won ever-growing audiences with help from real politico guests like John McCain, Hillary Clinton, and John Edwards.
Saturday, March 27, 2004
30 minutes of smart comedy beats 24 hours of "news"